Marketing management : (Record no. 421)

MARC details
000 -LEADER
fixed length control field 01042cam a2200301 a 4500
001 - CONTROL NUMBER
control field 17384742
003 - CONTROL NUMBER IDENTIFIER
control field KPTM
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20150330100416.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120713s2013 nyua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2012028086
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780071315555
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.13
Item number .P387 2013
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Peter, J. Paul.
9 (RLIN) 544
245 10 - TITLE STATEMENT
Title Marketing management :
Remainder of title knowledge and skills /
Statement of responsibility, etc. J. Paul Peter, James H. Donnelly, Jr.
250 ## - EDITION STATEMENT
Edition statement 11th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New York, NY :
Name of publisher, distributor, etc. McGraw-Hill Irwin,
Date of publication, distribution, etc. c2013.
300 ## - PHYSICAL DESCRIPTION
Extent xvii, 796 p. :
Other physical details ill. (some col.) ;
Dimensions 27 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Management.
9 (RLIN) 499
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Management
Form subdivision Case studies.
9 (RLIN) 801
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Donnelly, James H.
9 (RLIN) 802
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ecip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Open Shelf Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Inventory number Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Library of Congress Classification       ALGHAZALI LIBRARY ALGHAZALI LIBRARY Available to Loan 05/08/2014 PDW 157.30 0900   HF5415.13 .P387 2013 GHAZ14083625 05/08/2014 1/2 05/08/2014 Open Shelf Books
    Library of Congress Classification       ALGHAZALI LIBRARY ALGHAZALI LIBRARY Available to Loan 05/08/2014 PDW 157.30 0900   HF5415.13 .P387 2013 GHAZ14083626 05/08/2014 2/2 05/08/2014 Open Shelf Books