Market segmentation : (Record no. 3855)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00699cam a2200241 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 17345862 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | KPTM |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20150318034039.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120614s2012 enk 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2012023996 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781118432679 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | KPTM |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.127 |
| Item number | .M478 2012 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | McDonald, Malcolm. |
| 245 10 - TITLE STATEMENT | |
| Title | Market segmentation : |
| Remainder of title | how to do it and how to profit from it / |
| Statement of responsibility, etc. | Malcolm McDonald and Ian Dunbar. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Rev. 4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Chichester : |
| Name of publisher, distributor, etc. | John Wiley & Sons, |
| Date of publication, distribution, etc. | c2012. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxi, 490 p. : |
| Other physical details | ill. ; |
| Dimensions | 25 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Market segmentation |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Dunbar, Ian, |
| Dates associated with a name | 1951- |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Open Shelf Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | ALGHAZALI LIBRARY | ALGHAZALI LIBRARY | Available to Loan | 21/06/2013 | Nazzam | 187.00 | 1 | HF5415.127.M478 2012 | GHAZ13063328 | 11/09/2014 | 30/10/2013 | 1 | 21/06/2013 | Open Shelf Books |