Strategic marketing / (Record no. 3705)

MARC details
000 -LEADER
fixed length control field 00805cam a2200277 a 4500
001 - CONTROL NUMBER
control field 16234250
003 - CONTROL NUMBER IDENTIFIER
control field KPTM
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20150318034033.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 100514s2012 njua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2010020497
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780136028048
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780137136971
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0136028047
040 ## - CATALOGING SOURCE
Transcribing agency KPTM
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.13
Item number .M819 2012
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Mooradian, Todd A.
245 10 - TITLE STATEMENT
Title Strategic marketing /
Statement of responsibility, etc. Todd A. Mooradian, Kurt Matzler, Lawrence J. Ring.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Boston, MA :
Name of publisher, distributor, etc. Pearson Prentice Hall,
Date of publication, distribution, etc. c2012.
300 ## - PHYSICAL DESCRIPTION
Extent xxiv, 384 p. :
Other physical details ill. ;
Dimensions 24 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Management.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Strategic planning
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Matzler, Kurt.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Ring, Lawrence J.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Open Shelf Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Library of Congress Classification       ALGHAZALI LIBRARY ALGHAZALI LIBRARY Available to Loan 23/05/2013 Pustaka Warisan 263.95   HF5415.13.M819 2012 GHAZ13053162 23/05/2013 1 23/05/2013 Open Shelf Books