Integrated marketing communications in advertising and promotion / (Record no. 3692)

MARC details
000 -LEADER
fixed length control field 00728nam a22002297a 4500
003 - CONTROL NUMBER IDENTIFIER
control field KPTM
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240422141130.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 130522t xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780324665314
040 ## - CATALOGING SOURCE
Transcribing agency KPTM
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.123
Item number .S556 2010
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Shimp, Terence A.
9 (RLIN) 12184
245 10 - TITLE STATEMENT
Title Integrated marketing communications in advertising and promotion /
Statement of responsibility, etc. Terence A. Shimp
250 ## - EDITION STATEMENT
Edition statement 8th ed.
Remainder of edition statement International ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Australia :
Name of publisher, distributor, etc. South Western Cangage Learning,
Date of publication, distribution, etc. 2010
300 ## - PHYSICAL DESCRIPTION
Extent 668 p. :
Other physical details col. ill. ;
Dimensions 28 cm
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Communication in marketing
9 (RLIN) 7723
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Sales promotion.
9 (RLIN) 12185
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising
9 (RLIN) 3409
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Direct marketing
9 (RLIN) 8691
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Open Shelf Books
Koha issues (borrowed), all copies 1
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Date last checked out Copy number Price effective from Koha item type
    Library of Congress Classification       Al-Ghazali Library Al-Ghazali Library Available to Loan 22/05/2013 IntraBakti 241.87 1 HF5415.123.S556 2010 GHAZ13053148 10/09/2024 22/04/2024 1 22/05/2013 Open Shelf Books