Manager's guide to marketing, advertising, and publicity / (Record no. 3515)

MARC details
000 -LEADER
fixed length control field 00796cam a2200289 a 4500
001 - CONTROL NUMBER
control field 16476882
003 - CONTROL NUMBER IDENTIFIER
control field KPTM
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20150318034024.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 100925s2010 nyua 001 0 eng d
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2010655090
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780071627962 (pbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780071627962
040 ## - CATALOGING SOURCE
Transcribing agency KPTM
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415
Item number .C157 2010
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Callen, Barry.
245 10 - TITLE STATEMENT
Title Manager's guide to marketing, advertising, and publicity /
Statement of responsibility, etc. Barry Callen.
246 30 - VARYING FORM OF TITLE
Title proper/short title Marketing, advertising, and publicity
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New York :
Name of publisher, distributor, etc. McGraw Hill,
Date of publication, distribution, etc. c2010.
300 ## - PHYSICAL DESCRIPTION
Extent xviii, 250 p. :
Other physical details ill. ;
Dimensions 23 cm.
490 1# - SERIES STATEMENT
Series statement Briefcase books
500 ## - GENERAL NOTE
General note Includes index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Publicity.
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE
Uniform title Briefcase book.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Open Shelf Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Library of Congress Classification       ALGHAZALI LIBRARY ALGHAZALI LIBRARY Available to Loan 09/05/2013 Ashe 57.96   HF5415 .C157 2010 GHAZ13052942 09/05/2013 1 09/05/2013 Open Shelf Books