MARC details
000 -LEADER |
fixed length control field |
01093cam a22002894a 4500 |
001 - CONTROL NUMBER |
control field |
12907621 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
KPTM |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20150318034015.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
020827s2004 ohua b 001 0 eng |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
LC control number |
2002112211 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780324175950 |
040 ## - CATALOGING SOURCE |
Transcribing agency |
KPTM |
050 00 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5415.1265 |
Item number |
.R327 2004 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Reedy, Joel. |
245 10 - TITLE STATEMENT |
Title |
Electronic marketing : |
Remainder of title |
integrating electronic resources into the marketing process / |
Statement of responsibility, etc. |
Joel Reedy, Shauna Schullo. |
250 ## - EDITION STATEMENT |
Edition statement |
2nd ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc. |
Mason, Ohio : |
Name of publisher, distributor, etc. |
Thomson/South-Western, |
Date of publication, distribution, etc. |
c2004. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xx, 570 p. : |
Other physical details |
ill. ; |
Dimensions |
28 cm. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc |
Includes bibliographical references and index. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Telemarketing. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Internet marketing |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Schullo, Shauna. |
856 42 - ELECTRONIC LOCATION AND ACCESS |
Materials specified |
Publisher description |
Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/enhancements/fy1215/2002112211-d.html">http://www.loc.gov/catdir/enhancements/fy1215/2002112211-d.html</a> |
856 41 - ELECTRONIC LOCATION AND ACCESS |
Materials specified |
Table of contents only |
Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/enhancements/fy1215/2002112211-t.html">http://www.loc.gov/catdir/enhancements/fy1215/2002112211-t.html</a> |
856 42 - ELECTRONIC LOCATION AND ACCESS |
Materials specified |
Contributor biographical information |
Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/enhancements/fy1302/2002112211-b.html">http://www.loc.gov/catdir/enhancements/fy1302/2002112211-b.html</a> |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
Library of Congress Classification |
Koha item type |
Open Shelf Books |