MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01067cam a2200265 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
16799993 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
KPTM |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20150318033919.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
110527s2011 enka b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2011414242 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780470660157 |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
KPTM |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415 |
| Item number |
.M298 2011 |
| 245 04 - TITLE STATEMENT |
|---|
| Title |
The marketing century : |
| Remainder of title |
how marketing drives business and shapes society : The Chartered Institute of Marketing / |
| Statement of responsibility, etc. |
edited by Jeremy Kourdi. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
Chichester : |
| Name of publisher, distributor, etc. |
Wiley, |
| Date of publication, distribution, etc. |
2011. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
272 p. : |
| Other physical details |
ill. ; |
| Dimensions |
23 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| 610 20 - SUBJECT ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
Chartered Institute of Marketing |
| General subdivision |
History. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| General subdivision |
History. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kourdi, Jeremy. |
| 856 42 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Contributor biographical information |
| Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/enhancements/fy1112/2011414242-b.html">http://www.loc.gov/catdir/enhancements/fy1112/2011414242-b.html</a> |
| 856 42 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Publisher description |
| Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/enhancements/fy1112/2011414242-d.html">http://www.loc.gov/catdir/enhancements/fy1112/2011414242-d.html</a> |
| 856 41 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Table of contents only |
| Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/enhancements/fy1112/2011414242-t.html">http://www.loc.gov/catdir/enhancements/fy1112/2011414242-t.html</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Open Shelf Books |