Consumer behavior : (Record no. 18432)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00812nam a22002297a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | KPTM |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241210144843.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 241210b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781266114762 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | KPTM |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.32 |
| Item number | .M917 2024 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Mothersbaugh, David L. |
| Relator term | author. |
| 9 (RLIN) | 11115 |
| 245 ## - TITLE STATEMENT | |
| Title | Consumer behavior : |
| Remainder of title | building marketing strategy / |
| Statement of responsibility, etc. | David L. Mothersbaugh, Susan Bardi Kleiser and Del I. Hawkins. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Fifteenth edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New York : |
| Name of publisher, distributor, etc. | McGraw-Hill LLC, |
| Date of publication, distribution, etc. | 2024. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxiii. 824 pages : |
| Other physical details | colour illustrations ; |
| Dimensions | 26 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Consumer behavior. |
| 9 (RLIN) | 1493 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kleiser, Susan Bardi |
| Relator term | author. |
| 9 (RLIN) | 12772 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Hawkins, Del I. |
| Relator term | author. |
| 9 (RLIN) | 11119 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Open Shelf Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Inventory number | Shelving control number | Total Checkouts | Full call number | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Books | Al-Ghazali Library | Al-Ghazali Library | Available to Loan | 10/12/2024 | Medu Books Distribution | 425.00 | 24Y040346 | Commerce, Business, | HF5415.32.M917 2024 | 10/12/2024 | 1/2 | 10/12/2024 | Open Shelf Books | |||||
| Library of Congress Classification | Books | Al-Ghazali Library | Al-Ghazali Library | Available to Loan | 10/12/2024 | Medu Books Distribution | 425.00 | 24Y040346 | Commerce, Business, | HF5415.32.M917 2024 | 10/12/2024 | 2/2 | 10/12/2024 | Open Shelf Books |