Understanding digital marketing : (Record no. 18289)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00718nam a22002177a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | KPTM |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240313150806.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240313b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781789666014 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | KPTM |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.1265 |
| Item number | .R988 2021 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Ryan, Damian |
| Relator term | author. |
| 9 (RLIN) | 12163 |
| 245 ## - TITLE STATEMENT | |
| Title | Understanding digital marketing : |
| Remainder of title | a complete guide to engaging customers and implementing successful digital campaigns / |
| Statement of responsibility, etc. | Damian Ryan |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Fifth edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | United Kingdom : |
| Name of publisher, distributor, etc. | KoganPage , |
| Date of publication, distribution, etc. | 2021. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxii. 426 pages : |
| Other physical details | illustrations ; |
| Dimensions | 24 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Internet marketing. |
| 9 (RLIN) | 542 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Telemarketing. |
| 9 (RLIN) | 8523 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Open Shelf Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Inventory number | Shelving control number | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Books | Al-Ghazali Library | Al-Ghazali Library | Available to Loan | 13/03/2024 | IQ Premier Sdn Bhd | 179.90 | 23Y040337 | Commerce, Business, | HF5415.1265.R988 2021 | GHAZ23011858 | 13/03/2024 | 1/2 | 13/03/2024 | Open Shelf Books | |||||
| Library of Congress Classification | Books | Al-Ghazali Library | Al-Ghazali Library | Available to Loan | 13/03/2024 | IQ Premier Sdn Bhd | 179.90 | 23Y040337 | Commerce, Business, | HF5415.1265.R988 2021 | GHAZ23011859 | 13/03/2024 | 2/2 | 13/03/2024 | Open Shelf Books |