Marketing management / (Record no. 18001)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00930nam a22002537a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | KPTM |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20231117152427.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230321b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781292404813 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | KPTM |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.13 |
| Item number | .K871 2022 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler,Philip |
| 9 (RLIN) | 1123 |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing management / |
| Statement of responsibility, etc. | Philip Kotler, Kevin Lane Keller, and Alexander Chernev. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Sixteenth edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Harlow, England : |
| Name of publisher, distributor, etc. | Pearson, |
| Date of publication, distribution, etc. | 2022. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 605 pages : |
| Other physical details | colour illustration ; |
| Dimensions | 28 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| General subdivision | management. |
| 9 (RLIN) | 1214 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Small business marketing. |
| 9 (RLIN) | 11426 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Keller, Kevin Lane. |
| 9 (RLIN) | 11424 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Chernev, Alexander. |
| 9 (RLIN) | 11425 |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://ebookcentral-proquest-com.kuptm.remotexs.co/lib/kptm-ebooks/detail.action?docID=6796149">https://ebookcentral-proquest-com.kuptm.remotexs.co/lib/kptm-ebooks/detail.action?docID=6796149</a> |
| Public note | EBOOK PROQUEST AVAILABLE |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Open Shelf Books |
| Koha issues (borrowed), all copies | 1 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Inventory number | Shelving control number | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type | Total Renewals | Date last checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Books | Al-Ghazali Library | Al-Ghazali Library | Available to Loan | 21/03/2023 | Medu Books Distributor | 115.00 | 23Y040016 | Commerce, Business, | HF5415.13 .K871 2022 | GHAZ23011389 | 21/03/2023 | 1/2 | 115.00 | 21/03/2023 | Open Shelf Books | |||||||
| Library of Congress Classification | Books | Al-Ghazali Library | Al-Ghazali Library | Available to Loan | 21/03/2023 | Medu Books Distributor | 115.00 | 23Y040016 | Commerce, Business, | 1 | HF5415.13 .K871 2022 | GHAZ23011390 | 15/11/2024 | 2/2 | 115.00 | 21/03/2023 | Open Shelf Books | 2 | 17/11/2023 | ||||
| Library of Congress Classification | Online Ebooks | Al-Ghazali Library | Al-Ghazali Library | Available Online | 20/04/2023 | Commerce, Business, | HF5415.13 .K871 2022 | 20/04/2023 | 3 | 20/04/2023 | Online Reference |