Integrated advertising, promotion & marketing communications / (Record no. 17926)

MARC details
000 -LEADER
fixed length control field 00925nam a22002417a 4500
003 - CONTROL NUMBER IDENTIFIER
control field KPTM
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230410132953.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 230221b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781292411217
040 ## - CATALOGING SOURCE
Transcribing agency KPTM
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.123
Item number .C648 2022
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Clow, Kenneth E.
9 (RLIN) 1379
245 ## - TITLE STATEMENT
Title Integrated advertising, promotion & marketing communications /
Statement of responsibility, etc. Kenneth E. Clow, Donald Baack.
250 ## - EDITION STATEMENT
Edition statement Ninth edition. Global edition
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Upper Saddle River :
Name of publisher, distributor, etc. Pearson,
Date of publication, distribution, etc. 2021.
300 ## - PHYSICAL DESCRIPTION
Extent 469 pages :
Other physical details colour illustration ;
Dimensions 28 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Communication in marketing.
9 (RLIN) 7723
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Psychological aspects.
9 (RLIN) 11295
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Baack, Donald
9 (RLIN) 11296
856 ## - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="https://ebookcentral-proquest-com.kuptm.remotexs.co/lib/kptm-ebooks/detail.action?docID=6677876">https://ebookcentral-proquest-com.kuptm.remotexs.co/lib/kptm-ebooks/detail.action?docID=6677876</a>
Public note EBOOK PROQUEST AVAILABLE
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Open Shelf Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Inventory number Shelving control number Total Checkouts Full call number Barcode Date last seen Copy number Cost, replacement price Price effective from Koha item type
    Library of Congress Classification     Books Al-Ghazali Library Al-Ghazali Library Available to Loan 21/02/2023 IQ Premier Sdn Bhd 326.80 22Y040077 Commerce, Business,   HF5415.123.C648 2022 GHAZ22011303 21/02/2023 1/1 326.80 21/02/2023 Open Shelf Books
    Library of Congress Classification     Online Ebooks Al-Ghazali Library Al-Ghazali Library Available Online 10/04/2023       Commerce, Business,   HF5415.123.C648 2022   10/04/2023 1/1 326.80 21/02/2023 Online Reference