Principles of marketing / (Record no. 17913)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00720nam a22002297a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | KPTM |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241212123431.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230220b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781292341132 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | KPTM |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 |
| Item number | .K874 2021 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| 9 (RLIN) | 1123 |
| 245 ## - TITLE STATEMENT | |
| Title | Principles of marketing / |
| Statement of responsibility, etc. | Philip Kotler and Gary Armstrong |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Eighteenth edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | United Kingdom : |
| Name of publisher, distributor, etc. | Pearson Education Limited, |
| Date of publication, distribution, etc. | 2021. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 728 pages : |
| Other physical details | colour illustrations ; |
| Dimensions | 28 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes indexes and bibliographical references. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing. |
| 9 (RLIN) | 638 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing research. |
| 9 (RLIN) | 943 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Armstrong, Gary |
| 9 (RLIN) | 11270 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Open Shelf Books |
| Koha issues (borrowed), all copies | 2 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Inventory number | Shelving control number | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type | Total Renewals | Checked out | Date last checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Books | Al-Ghazali Library | Al-Ghazali Library | Available to Loan | 20/02/2023 | IQ Premier Sdn Bhd | 343.70 | 22Y040077 | Commerce, Business, | HF5415.K874 2021 | GHAZ22011305 | 20/02/2023 | 1/2 | 343.70 | 20/02/2023 | Open Shelf Books | ||||||||
| Library of Congress Classification | Books | Al-Ghazali Library | Al-Ghazali Library | Available to Loan | 20/02/2023 | IQ Premier Sdn Bhd | 343.70 | 22Y040077 | Commerce, Business, | 2 | HF5415.K874 2021 | GHAZ22011306 | 12/12/2024 | 2/2 | 343.70 | 20/02/2023 | Open Shelf Books | 2 | 11/04/2025 | 12/12/2024 |