Digital marketing for executives and managers / (Record no. 17796)

MARC details
000 -LEADER
fixed length control field 00649nam a22002057a 4500
003 - CONTROL NUMBER IDENTIFIER
control field KPTM
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20241126165741.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 220926b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781978959644
040 ## - CATALOGING SOURCE
Transcribing agency KPTM
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.1265
Item number .D574 2020
245 ## - TITLE STATEMENT
Title Digital marketing for executives and managers /
Statement of responsibility, etc. edited by Nicholas McDowell
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New York :
Name of publisher, distributor, etc. Larsen and Keller Education,
Date of publication, distribution, etc. 2020.
300 ## - PHYSICAL DESCRIPTION
Extent viii, 233 pages :
Other physical details colour illustrations ;
Dimensions 27 cm.
500 ## - GENERAL NOTE
General note Include indexes.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Internet marketing.
9 (RLIN) 542
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Telemarketing.
9 (RLIN) 8523
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name McDowell, Nicholas.
9 (RLIN) 10990
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Open Shelf Books
Koha issues (borrowed), all copies 1
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Inventory number Shelving control number Total Checkouts Full call number Barcode Checked out Date last seen Date last checked out Copy number Cost, replacement price Price effective from Koha item type
    Library of Congress Classification     Books Al-Ghazali Library Al-Ghazali Library Available to Loan 26/09/2022 Heritage Books Sdn Bhd 497.69 003270-00 Commerce, Business, 1 HF5415.1265.D574 2020 GHAZ22011065 26/03/2025 26/11/2024 26/11/2024 1/1 497.69 26/09/2022 Open Shelf Books