Introduction to marketing / (Record no. 17664)

MARC details
000 -LEADER
fixed length control field 00770nam a22002297a 4500
003 - CONTROL NUMBER IDENTIFIER
control field KPTM
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220323092238.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 220323b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781133273875
040 ## - CATALOGING SOURCE
Transcribing agency KPTM
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415
Item number .M478 2013
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name McDaniel, Carl
9 (RLIN) 4192
245 ## - TITLE STATEMENT
Title Introduction to marketing /
Statement of responsibility, etc. Carl D McDaniel; Charles W Lamb; Joseph F Hair
250 ## - EDITION STATEMENT
Edition statement 12th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. [Mason, Ohio?] :
Name of publisher, distributor, etc. South-Western Cengage Learning,
Date of publication, distribution, etc. ©2013.
300 ## - PHYSICAL DESCRIPTION
Extent 1 volume (various pagings) :
Other physical details illustrations, maps ;
Dimensions 28 cm.
501 ## - WITH NOTE
With note Previous edition: 2011.<br/>"International edition"--Cover and t.p. verso.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
9 (RLIN) 638
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Lamb, Charles W.
9 (RLIN) 4194
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Hair, Joseph F
9 (RLIN) 4193
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Open Shelf Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Shelving control number Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Library of Congress Classification     Books Al-Ghazali Library Al-Ghazali Library Available to Loan 23/03/2022 Donation from Puan Noraini Commerce, Business,   HF5415.M478 2013 GHAZ22010677 23/03/2022 23/03/2022 Open Shelf Books