MARC details
000 -LEADER |
fixed length control field |
01488cam a22004098i 4500 |
001 - CONTROL NUMBER |
control field |
21288567 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
KPTM |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20230920103951.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
191104s2020 nyu b 001 0 eng |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
LC control number |
2019051095 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780367236021 paperback |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780367235901 hardcover |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9781000041668 eBook |
040 ## - CATALOGING SOURCE |
Transcribing agency |
KPTM |
050 00 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5415.1265 |
Item number |
.D571 2020 |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.8/72 |
Edition number |
23 |
245 00 - TITLE STATEMENT |
Title |
Digital and social media marketing : |
Remainder of title |
a results-driven approach / |
Statement of responsibility, etc. |
edited by Aleksej Heinze, Gordon Fletcher, Tahir Rashid and Ana Cruz. |
250 ## - EDITION STATEMENT |
Edition statement |
Second edition. |
263 ## - PROJECTED PUBLICATION DATE |
Projected publication date |
2007 |
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
Place of production, publication, distribution, manufacture |
Milton Park, Abingdon, Oxon ; |
-- |
New York, NY : |
Name of producer, publisher, distributor, manufacturer |
Routledge, |
Date of production, publication, distribution, manufacture, or copyright notice |
2020. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xxvii, 336 pages : |
Other physical details |
Illustration; |
Dimensions |
24 cm. |
336 ## - CONTENT TYPE |
Content type term |
text |
Content type code |
txt |
Source |
rdacontent |
337 ## - MEDIA TYPE |
Media type term |
unmediated |
Media type code |
n |
Source |
rdamedia |
338 ## - CARRIER TYPE |
Carrier type term |
volume |
Carrier type code |
nc |
Source |
rdacarrier |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc |
Includes bibliographical references and index. |
520 ## - SUMMARY, ETC. |
Assigning source |
Provided by publisher. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Internet marketing. |
9 (RLIN) |
542 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Internet advertising. |
9 (RLIN) |
1588 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Electronic commerce. |
9 (RLIN) |
33 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Social media. |
9 (RLIN) |
1717 |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Heinze, Aleksej, |
Relator term |
editor. |
9 (RLIN) |
10361 |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Fletcher, Gordon, |
Relator term |
editor. |
9 (RLIN) |
10362 |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Rashid, Tahir, |
Relator term |
editor. |
9 (RLIN) |
10363 |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Cruz, Ana, |
Relator term |
editor. |
9 (RLIN) |
10364 |
856 ## - ELECTRONIC LOCATION AND ACCESS |
Uniform Resource Identifier |
<a href="https://ebookcentral-proquest-com.kuptm.remotexs.co/lib/kptm-ebooks/detail.action?docID=6186718">https://ebookcentral-proquest-com.kuptm.remotexs.co/lib/kptm-ebooks/detail.action?docID=6186718</a> |
Public note |
EBOOK PROQUEST AVAILABLE |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
Library of Congress Classification |
Koha item type |
Open Shelf Books |
Koha issues (borrowed), all copies |
1 |