Digital and social media marketing : (Record no. 17581)

MARC details
000 -LEADER
fixed length control field 01488cam a22004098i 4500
001 - CONTROL NUMBER
control field 21288567
003 - CONTROL NUMBER IDENTIFIER
control field KPTM
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230920103951.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 191104s2020 nyu b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2019051095
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780367236021 paperback
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780367235901 hardcover
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781000041668 eBook
040 ## - CATALOGING SOURCE
Transcribing agency KPTM
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.1265
Item number .D571 2020
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/72
Edition number 23
245 00 - TITLE STATEMENT
Title Digital and social media marketing :
Remainder of title a results-driven approach /
Statement of responsibility, etc. edited by Aleksej Heinze, Gordon Fletcher, Tahir Rashid and Ana Cruz.
250 ## - EDITION STATEMENT
Edition statement Second edition.
263 ## - PROJECTED PUBLICATION DATE
Projected publication date 2007
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Milton Park, Abingdon, Oxon ;
-- New York, NY :
Name of producer, publisher, distributor, manufacturer Routledge,
Date of production, publication, distribution, manufacture, or copyright notice 2020.
300 ## - PHYSICAL DESCRIPTION
Extent xxvii, 336 pages :
Other physical details Illustration;
Dimensions 24 cm.
336 ## - CONTENT TYPE
Content type term text
Content type code txt
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Media type code n
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Carrier type code nc
Source rdacarrier
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
520 ## - SUMMARY, ETC.
Assigning source Provided by publisher.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Internet marketing.
9 (RLIN) 542
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Internet advertising.
9 (RLIN) 1588
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Electronic commerce.
9 (RLIN) 33
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Social media.
9 (RLIN) 1717
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Heinze, Aleksej,
Relator term editor.
9 (RLIN) 10361
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Fletcher, Gordon,
Relator term editor.
9 (RLIN) 10362
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Rashid, Tahir,
Relator term editor.
9 (RLIN) 10363
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Cruz, Ana,
Relator term editor.
9 (RLIN) 10364
856 ## - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="https://ebookcentral-proquest-com.kuptm.remotexs.co/lib/kptm-ebooks/detail.action?docID=6186718">https://ebookcentral-proquest-com.kuptm.remotexs.co/lib/kptm-ebooks/detail.action?docID=6186718</a>
Public note EBOOK PROQUEST AVAILABLE
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Open Shelf Books
Koha issues (borrowed), all copies 1
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Inventory number Shelving control number Total Checkouts Full call number Barcode Date last seen Date last checked out Copy number Cost, replacement price Price effective from Koha item type
    Library of Congress Classification     Books Al-Ghazali Library Al-Ghazali Library Available to Loan 29/11/2021 Refined Contour 194.30 002992-00 Commerce, Business, 1 HF5415.1265.D571 2020 GHAZ21010579 07/03/2022 04/02/2022 1/6 194.30 29/11/2021 Open Shelf Books
    Library of Congress Classification     Books Al-Ghazali Library Al-Ghazali Library Available to Loan 29/11/2021 Refined Contour 194.30 002992-00 Commerce, Business,   HF5415.1265.D571 2020 GHAZ21010580 29/11/2021   2/6 194.30 29/11/2021 Open Shelf Books
    Library of Congress Classification     Books Al-Ghazali Library Al-Ghazali Library Available to Loan 29/11/2021 Refined Contour 194.30 002992-00 Commerce, Business,   HF5415.1265.D571 2020 GHAZ21010581 29/11/2021   3/6 194.30 29/11/2021 Open Shelf Books
    Library of Congress Classification     Books Al-Ghazali Library Al-Ghazali Library Available to Loan 21/09/2022 Refined Contour Sdn Bhd 181.30 003195-00 Commerce, Business,   HF5415.1265.D571 2020 GHAZ22011325 21/09/2022   4/6 181.30 21/09/2022 Open Shelf Books
    Library of Congress Classification     Books Al-Ghazali Library Al-Ghazali Library Available to Loan 21/09/2022 Refined Contour Sdn Bhd 181.30 003195-00 Commerce, Business,   HF5415.1265.D571 2020 GHAZ22011326 21/09/2022   5/6 181.30 21/09/2022 Open Shelf Books
    Library of Congress Classification     Books Al-Ghazali Library Al-Ghazali Library Available to Loan 21/09/2022 Refined Contour Sdn Bhd 181.30 003195-00 Commerce, Business,   HF5415.1265.D571 2020 GHAZ22011327 21/09/2022   6/6 181.30 21/09/2022 Open Shelf Books
    Library of Congress Classification     Online Ebooks Al-Ghazali Library Al-Ghazali Library Available Online 20/09/2023 Access Dunia Sdn Bhd 3646.40   Commerce, Business,   HF5415.1265.D571 2020   22/06/2023   3 user access     Online Reference