MARC details
| 000 -LEADER |
|---|
| fixed length control field |
03023cam a2200385 i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
20724214 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
KPTM |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20230920093308.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
181029s2019 nyua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2018050130 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781260453287 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781260453294 eBook |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Transcribing agency |
DLC |
| Description conventions |
rda |
| Modifying agency |
DLC |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.1265 |
| Item number |
.K391 2019 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8/72 |
| Edition number |
23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kerpen, Dave, |
| Relator term |
author. |
| 9 (RLIN) |
9447 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Likeable social media : |
| Remainder of title |
how to delight your customers, create an irresistible brand, and be generally amazing on all social networks that matter / |
| Statement of responsibility, etc. |
Dave Kerpen with Michelle Greenbaum and Robert Berk ; new foreword by Carrrie Kerpen. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Third edition. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
New York : |
| Name of producer, publisher, distributor, manufacturer |
McGraw-Hill, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2019. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
296 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
23 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Chapter 1 : Listen first, and never stop listening -- Chapter 2 : Way beyond "women 25 to 54" : define your target audience better than ever -- Chapter 3 : Use social network ads for much greater impact -- Chapter 4 : Think--and act--like your consumer -- Chapter 5 : Invite your customers to be your first fans -- Chapter 6 : Engage : create true dialogue with, and between, your customers -- Chapter 7 : Respond quickly to all bad comments -- Chapter 8 : Respond to the good comments too -- Chapter 9 : Be authentic -- Chapter 10 : Be honest and transparent -- Chapter 11 : Should you ask a lot of questions? -- Chapter 12 : Provide value (yes, for free!) -- Chapter 13 : Share stories (they're your social currency!) -- Chapter 14 : Inspire customers and influencers to share your stories -- Chapter 15 : Integrate social media into the entire customer experience -- Chapter 16 : Admit when you screw up, and then leverage your mistakes -- Chapter 17 : Consistently deliver excitement, surprise, and delight -- Chapter 18 : Don't sell! Just make it easy and compelling for customers to buy -- Conclusion: Just be likeable -- Appendix: A refresher guide to the social networks that matter most. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
"This updated edition of the bestselling classic is packed with expert advice and new case studies that demonstrate the latest best practices around video, mobile, paid media, and data. You'll find critical information about new and relevant social media platforms, such as Snapchat, as well as need-to-know insights into existing platforms/content including Instagram, LinkedIn, and Facebook Stories.."--Page 4 of cover. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Internet marketing. |
| 9 (RLIN) |
542 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Online social networks. |
| 9 (RLIN) |
5670 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Social media |
| General subdivision |
Economic aspects. |
| 9 (RLIN) |
543 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Customer relations. |
| 9 (RLIN) |
547 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Branding (Marketing) |
| 9 (RLIN) |
4988 |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
EBOOK PROQUEST AVAILABLE |
| Uniform Resource Identifier |
<a href="https://ebookcentral.proquest.com/lib/kptm-ebooks/detail.action?docID=6255340">https://ebookcentral.proquest.com/lib/kptm-ebooks/detail.action?docID=6255340</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Open Shelf Books |