Contemporary research in brand management / (Record no. 17329)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00749nam a22002297a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | KPTM |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240815132517.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 200306b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789672064749 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | KPTM |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HD69.B7 |
| Item number | .C743 2018 |
| 245 ## - TITLE STATEMENT | |
| Title | Contemporary research in brand management / |
| Statement of responsibility, etc. | editors Hasnizam Shaari; Salniza Md. Salleh |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Sintok, Kedah : |
| Name of publisher, distributor, etc. | UUM Press, |
| Date of publication, distribution, etc. | 2018. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiii, 213 pages : |
| Other physical details | illustration ; |
| Dimensions | 23 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Brand name products |
| General subdivision | |
| 9 (RLIN) | 8619 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Brand name products |
| General subdivision | Management |
| 9 (RLIN) | 8620 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Branding (Marketing) |
| 9 (RLIN) | 4988 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Hasnizam Shaari |
| Relator term | Editor |
| 9 (RLIN) | 8621 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Salniza Md. Salleh |
| Relator term | Editor |
| 9 (RLIN) | 8622 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Open Shelf Books |
| Koha issues (borrowed), all copies | 1 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Inventory number | Shelving control number | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type | Date last checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Books | Al-Ghazali Library | Al-Ghazali Library | Available to Loan | 06/03/2020 | Ashe Enterprise Sdn Bhd | 50.00 | 002718-00 | Management, Industries. Land use. Labor | HD69.B7.C743 2018 | GHAZ20010271 | 06/03/2020 | 1/2 | 75.00 | 06/03/2020 | Open Shelf Books | ||||||
| Library of Congress Classification | Books | Al-Ghazali Library | Al-Ghazali Library | Available to Loan | 06/03/2020 | Ashe Enterprise Sdn Bhd | 50.00 | 002718-00 | Management, Industries. Land use. Labor | 1 | HD69.B7.C743 2018 | GHAZ20010272 | 21/08/2024 | 2/2 | 75.00 | 06/03/2020 | Open Shelf Books | 15/08/2024 |