Marketing : (Record no. 17046)

MARC details
000 -LEADER
fixed length control field 00775 a2200241 4500
003 - CONTROL NUMBER IDENTIFIER
control field KPTM
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20200221115458.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 191202b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781292294865
040 ## - CATALOGING SOURCE
Transcribing agency KPTM
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415
Item number .A727 2020
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Armstrong, Gary
Relator term Author
9 (RLIN) 7692
245 ## - TITLE STATEMENT
Title Marketing :
Remainder of title an introduction /
Statement of responsibility, etc. Gary Armstrong; Philip Kotler with Marc Oliver Opresnik
250 ## - EDITION STATEMENT
Edition statement Fourteenth edition
300 ## - PHYSICAL DESCRIPTION
Extent 676 pages :
Other physical details colour illustration ;
Dimensions 28 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
9 (RLIN) 638
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Management
9 (RLIN) 1214
651 ## - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME
Geographic name Asia
9 (RLIN) 3240
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Kotler, Philip
Relator term Author
9 (RLIN) 1123
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Opresnik, Marc Oliver
Relator term Author
9 (RLIN) 7693
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Open Shelf Books
Koha issues (borrowed), all copies 3
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Inventory number Shelving control number Total Checkouts Full call number Barcode Date last seen Date last checked out Copy number Cost, replacement price Price effective from Koha item type
    Library of Congress Classification     Books Al-Ghazali Library Al-Ghazali Library Available to Loan 02/12/2019 Medu Books Distributors 80.00 002690-00 Commerce, Business, 1 HF5415.A727 2020 GHAZ19009605 02/03/2020 19/02/2020 1/2 105.00 02/12/2019 Open Shelf Books
    Library of Congress Classification     Books Al-Ghazali Library Al-Ghazali Library Available to Loan 02/12/2019 Medu Books Distributors 80.00 002690-00 Commerce, Business, 2 HF5415.A727 2020 GHAZ19009606 03/03/2020 21/02/2020 2/2 105.00 02/12/2019 Open Shelf Books