Marketing management : (Record no. 17043)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00942 a2200277 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | KPTM |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20191202101259.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 191202b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781292089584 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | KPTM |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.13 |
| Item number | .K871 2018 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| Relator term | Author |
| 9 (RLIN) | 1123 |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing management : |
| Remainder of title | an Asian perspective / |
| Statement of responsibility, etc. | Philip Kotler; Kevin Lane Keller; Swee Hoon Ang; Chin Tiong Tan; Siew Meng Leong |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Seventh edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Harlow, England: |
| Name of publisher, distributor, etc. | Pearson Education Limited, |
| Date of publication, distribution, etc. | 2018. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxvi, 845 pages: |
| Other physical details | colour illustration; |
| Dimensions | 28 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes indexes |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| General subdivision | Management |
| 9 (RLIN) | 1214 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 9 (RLIN) | 638 |
| 651 ## - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME | |
| Geographic name | Asia |
| 9 (RLIN) | 3240 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kevin Lane Keller |
| Relator term | Author |
| 9 (RLIN) | 7684 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Swee Hoon Ang |
| Relator term | Author |
| 9 (RLIN) | 7685 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Chin Tiong Tan |
| Relator term | Author |
| 9 (RLIN) | 7686 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Siew Meng Leong |
| Relator term | Author |
| 9 (RLIN) | 7687 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Open Shelf Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Inventory number | Shelving control number | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Books | Al-Ghazali Library | Al-Ghazali Library | Available to Loan | 02/12/2019 | Medu Books Distributors | 105.00 | 002690-00 | Commerce, Business, | HF5415.13.K871 2018 | GHAZ19009603 | 02/12/2019 | 1/2 | 130.00 | 02/12/2019 | Open Shelf Books | |||||
| Library of Congress Classification | Books | Al-Ghazali Library | Al-Ghazali Library | Available to Loan | 02/12/2019 | Medu Books Distributors | 105.00 | 002690-00 | Commerce, Business, | HF5415.13.K871 2018 | GHAZ19009604 | 02/12/2019 | 2/2 | 130.00 | 02/12/2019 | Open Shelf Books |