MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01730cam a22003494a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
17135040 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
KPTM |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20190409142624.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
120126s2012 nyua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2012001413 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781451640069 (alk. paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
1451640064 (alk. paper) |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)ocn741542732 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Transcribing agency |
DLC |
| Modifying agency |
YDX |
| -- |
BTCTA |
| -- |
YDXCP |
| -- |
BDX |
| -- |
OCO |
| -- |
VP@ |
| -- |
DLC |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5827.95 |
| Item number |
.K291 2012 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8/72 |
| Edition number |
23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Keller, Edward B., |
| Dates associated with a name |
1955- |
| Relator term |
Author |
| 9 (RLIN) |
5511 |
| 245 14 - TITLE STATEMENT |
|---|
| Title |
The face-to-face book : |
| Remainder of title |
why real relationships rule in a digital marketplace / |
| Statement of responsibility, etc. |
Ed Keller and Brad Fay. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
1st Free Press hardcover ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
New York : |
| Name of publisher, distributor, etc. |
Free Press, |
| Date of publication, distribution, etc. |
2012. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xv, 287 pages : |
| Other physical details |
ill. ; |
| Dimensions |
24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
The science of social -- Conversation starters : what makes a brand talkworthy? -- Influencers : the people at the center of the conversation -- Word of mouth meets Madison Avenue -- Rethinking media : planning for word of mouth -- All things in moderation : where social media fits -- Word of mouth as a channel (or, can you buy word of mouth?) -- Negative word of mouth : a cause for alarm or a customer's greatest gift? -- Imagining a new "social marketing." |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Word-of-mouth advertising. |
| 9 (RLIN) |
5512 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Social marketing. |
| 9 (RLIN) |
5513 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| General subdivision |
Social aspects. |
| 9 (RLIN) |
944 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Fay, Brad. |
| Relator term |
Author |
| 9 (RLIN) |
5514 |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
7 |
| b |
cbc |
| c |
orignew |
| d |
1 |
| e |
ecip |
| f |
20 |
| g |
y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Open Shelf Books |
| Call number prefix |
HF5827.95.K291 2012 |