Global marketing and advertising : (Record no. 15896)
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000 -LEADER | |
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fixed length control field | 01801cam a2200349 i 4500 |
001 - CONTROL NUMBER | |
control field | 17716950 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | KPTM |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20171017155141.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 130429s2014 caua b 001 0 eng |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
LC control number | 2013016276 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9781452257174 |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | DLC |
Language of cataloging | eng |
Transcribing agency | DLC |
Description conventions | rda |
Modifying agency | DLC |
042 ## - AUTHENTICATION CODE | |
Authentication code | pcc |
050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | HF5415.127 |
Item number | .M66 2014 |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8/02 |
Edition number | 23 |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Mooij, Marieke K. de, |
Dates associated with a name | 1943- |
9 (RLIN) | 1612 |
245 10 - TITLE STATEMENT | |
Title | Global marketing and advertising : |
Remainder of title | understanding cultural paradoxes / |
Statement of responsibility, etc. | Marieke de Mooij. |
250 ## - EDITION STATEMENT | |
Edition statement | Fourth Edition. |
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
Place of production, publication, distribution, manufacture | Los Angeles : |
Name of producer, publisher, distributor, manufacturer | SAGE Publications, Inc., |
Date of production, publication, distribution, manufacture, or copyright notice | [2014] |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xx, 395 pages : |
Other physical details | illustrations ; |
Dimensions | 26 cm |
336 ## - CONTENT TYPE | |
Content type term | text |
Source | rdacontent |
337 ## - MEDIA TYPE | |
Media type term | unmediated |
Source | rdamedia |
338 ## - CARRIER TYPE | |
Carrier type term | volume |
Source | rdacarrier |
504 ## - BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc | Includes bibliographical references and index. |
505 0# - FORMATTED CONTENTS NOTE | |
Formatted contents note | Foreword -- Geert hofstede -- Preface to the fourth edition -- Summary of the book -- The paradoxes in global marketing communications -- Global branding -- Values and culture -- Dimensions of culture -- Culture and consumer behavior -- Researching and applying cultural values -- Culture and communication -- Culture and the media -- Culture and advertising appeals -- Culture and executional style -- From value paradox to strategy -- Appendix A: GNP/capita 2011 (US$) and hofstede country scores for 66 countries -- Appendix B: Data sources -- Index -- About the author. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Target marketing |
Form subdivision | Cross-cultural studies. |
9 (RLIN) | 1613 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Advertising |
Form subdivision | Cross-cultural studies. |
9 (RLIN) | 1614 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Consumer behavior |
Form subdivision | Cross-cultural studies. |
9 (RLIN) | 1615 |
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
a | 7 |
b | cbc |
c | orignew |
d | 1 |
e | ecip |
f | 20 |
g | y-gencatlg |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Library of Congress Classification |
Koha item type | Open Shelf Books |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
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Library of Congress Classification | Al-Ghazali Library | Al-Ghazali Library | Available to Loan | 07/09/2017 | RayTheme | 406.36 | 001850-00 | HF5415.127 .M66 2014 | GHAZ17107782 | 17/10/2017 | 1 | 17/10/2017 | Open Shelf Books |