Reverse innovation : (Record no. 15611)

MARC details
000 -LEADER
fixed length control field 02675cam a22003014a 4500
003 - CONTROL NUMBER IDENTIFIER
control field KPTM
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20170410133945.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 111005s2012 maua 000 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781422157640
Qualifying information hardback
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency KPTM
Modifying agency DLC
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HD62.4
Item number .G721 2012
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.4/063
Edition number 23
084 ## - OTHER CLASSIFICATION NUMBER
Classification number BUS041000
Number source bisacsh
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Govindarajan, Vijay.
Relator term Author
9 (RLIN) 600
245 10 - TITLE STATEMENT
Title Reverse innovation :
Remainder of title create far from home, win everywhere /
Statement of responsibility, etc. Vijay Govindarajan, Chris Trimble ; foreword by Indra K. Nooyi.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Boston :
Name of publisher, distributor, etc. Harvard Business Press,
Date of publication, distribution, etc. 2012.
300 ## - PHYSICAL DESCRIPTION
Extent xv, 229 p. ;
Dimensions ill. ;
-- 24 cm.
500 ## - GENERAL NOTE
General note Contain biography of author
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index
520 ## - SUMMARY, ETC.
Summary, etc. "The popular HBR article "How GE is Disrupting Itself" by GE's CEO Jeffrey Immelt, Vijay Govindarajan, and Chris Trimble first coined the term reverse innovation, using it to describe GE's new approach to global strategy. GE, like most multinationals, follows a strategy of developing products at home and then adapting them for other markets around the world. But as growth accelerates in emerging markets and slows in developed ones, GE is also now doing the reverse: developing products in countries like China and India, and then distributing them globally. As the tip of the multinationals iceberg, GE shows that successful global companies will have to do both. But succeeding at reverse innovation requires a different model than the one used in home markets. This book picks up where the ground-breaking HBR article leaves off, and goes beyond describing the reverse innovation phenomenon to showing how to do it. Through eight detailed case studies - PepsiCo, Procter and Gamble, EMC, Deere & Company, Logitech, Harman International , PIH/PACT, and, of course, GE - authors Govindarajan and Trimble explain how to succeed on the ground with reverse innovation, showing how these companies use a different management model than the one they use in their home markets. This book explains the new model these companies use -- the Local Growth Team -- and how it works, and offers a "Reverse Innovation Toolkit" providing readers with a step-by-step action plan for developing and implementing their own reverse innovation strategies. "--
Assigning source Provided by publisher.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element International business enterprises
General subdivision Management
Form subdivision Case studies.
9 (RLIN) 601
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Technological innovations
General subdivision Management
Form subdivision Case studies.
9 (RLIN) 602
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Strategic planning
Form subdivision Case studies.
9 (RLIN) 603
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element BUSINESS & ECONOMICS / Management.
Source of heading or term bisacsh
9 (RLIN) 604
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Trimble, Chris.
Relator term Author
9 (RLIN) 605
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Open Shelf Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Inventory number Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Library of Congress Classification       Al-Ghazali Library Al-Ghazali Library Available to Loan 01/08/2013 Ashe 105.00 29971   HD62.4 .G721 2012 GHAZ17047495 10/04/2017 1 10/04/2017 Open Shelf Books