Sport promotion and sales management / (Record no. 15076)

MARC details
000 -LEADER
fixed length control field 01573cam a22003134a 4500
001 - CONTROL NUMBER
control field 15007308
003 - CONTROL NUMBER IDENTIFIER
control field KPTM
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20181210103116.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 070914s2008 ilua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2007037887
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780736064774
Qualifying information hardcover
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency kptm
Modifying agency YDXCP
-- BAKER
-- BTCTA
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number GV714
Item number .I726 2008
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.2/9796
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Irwin, Richard L.,
Dates associated with a name 1957-
Relator term Author
9 (RLIN) 4351
245 10 - TITLE STATEMENT
Title Sport promotion and sales management /
Statement of responsibility, etc. Richard L. Irwin, William A. Sutton, Larry M. McCarthy.
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Champaign, IL :
Name of publisher, distributor, etc. Human Kinetics,
Date of publication, distribution, etc. c2008.
300 ## - PHYSICAL DESCRIPTION
Extent xi, 339p. :
Other physical details ill. ;
Dimensions 29 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references (p. 311-329) and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Introduction to sport promotion and sales -- Theoretical foundations for effective sport promotion and sales -- Sport consumer incentivization -- Sport ticket sales staff training -- Sport ticket sales -- Customer service and retention -- Sport sponsorship fundamentals -- Sport sponsorship sales -- Sport sponsorship activation -- Promotional merits of sport licensing -- E-commerce as a promotional tool -- Sport brand communications -- Sport promotion and sales risk management.
526 ## - STUDY PROGRAM INFORMATION NOTE
Program name BS101
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Sports
General subdivision Public relations.
9 (RLIN) 4274
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Sports
General subdivision Marketing.
9 (RLIN) 1377
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Sutton, William Anthony,
Dates associated with a name 1951-
Relator term Author
9 (RLIN) 4352
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name McCarthy, Larry M.,
Dates associated with a name 1954-
Relator term Author
9 (RLIN) 4353
856 41 - ELECTRONIC LOCATION AND ACCESS
Materials specified Table of contents only
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/toc/ecip0727/2007037887.html">http://www.loc.gov/catdir/toc/ecip0727/2007037887.html</a>
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Open Shelf Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Inventory number Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Library of Congress Classification       Al-Ghazali Library Al-Ghazali Library Available to Loan 09/05/2016 Pustaka Darul Warisan 455.29 001421-00   GV714 .I726 2008 GHAZ16106872 31/10/2016 1 31/10/2016 Open Shelf Books