Mktg / (Record no. 14915)

MARC details
000 -LEADER
fixed length control field 00972nam a22003255i 4500
001 - CONTROL NUMBER
control field 19270310
003 - CONTROL NUMBER IDENTIFIER
control field KPTM
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20161006100855.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 160909s2016 ohu 000 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2016953544
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781305631823
Qualifying information paperback
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Description conventions rda
Transcribing agency KPTM
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415
Item number .L218 2017
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Lamb, Charles W.
Relator term Author
245 10 - TITLE STATEMENT
Title Mktg /
Statement of responsibility, etc. Charles W. Lamb, Joseph F. Hair, Jr., Carl McDaniel.
250 ## - EDITION STATEMENT
Edition statement 10th edition.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Boston MA :
Name of producer, publisher, distributor, manufacturer Cengage Learning,
Date of production, publication, distribution, manufacture, or copyright notice 2017.
300 ## - PHYSICAL DESCRIPTION
Extent viii, 392p. :
Other physical details col. ill. ;
Dimensions 28cm.
336 ## - CONTENT TYPE
Content type term text
Content type code txt
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Media type code n
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Carrier type code nc
Source rdacarrier
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
Form subdivision Management
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Hair, Joseph F
Relator term Author
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name McDaniel, Carl D
Relator term Author
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Open Shelf Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Inventory number Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Library of Congress Classification       Al-Ghazali Library Al-Ghazali Library Available to Loan 01/07/2016 Refined Contour 315.00 001506-00   HF5415 .L218 2017 GHAZ16106673 06/10/2016 1 06/10/2016 Open Shelf Books