Integrated advertising, promotion & marketing communications / (Record no. 1445)
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000 -LEADER | |
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fixed length control field | 00809cam a22002658a 4500 |
001 - CONTROL NUMBER | |
control field | 14084329 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | KPTM |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20240422141144.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 050823s2007 nju 000 0 eng |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
LC control number | 2005053527 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9780131866225 |
040 ## - CATALOGING SOURCE | |
Transcribing agency | KPTM |
050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | HF5415.123 |
Item number | .C648 2007 |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Clow, Kenneth E. |
9 (RLIN) | 1379 |
245 10 - TITLE STATEMENT | |
Title | Integrated advertising, promotion & marketing communications / |
Statement of responsibility, etc. | Kenneth E. Clow, Donald Baack. |
246 3# - VARYING FORM OF TITLE | |
Title proper/short title | Integrated advertising, promotion, and marketing communications |
250 ## - EDITION STATEMENT | |
Edition statement | 3rd ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc. | Upper Saddle River, NJ : |
Name of publisher, distributor, etc. | Pearson Prentice Hall, |
Date of publication, distribution, etc. | 2007. |
263 ## - PROJECTED PUBLICATION DATE | |
Projected publication date | 0603 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | p. cm. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Communication in marketing |
9 (RLIN) | 7723 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Advertising |
9 (RLIN) | 3409 |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Baack, Donald. |
9 (RLIN) | 11296 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Library of Congress Classification |
Koha item type | Open Shelf Books |
Koha issues (borrowed), all copies | 1 |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type | Date last checked out |
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Library of Congress Classification | Al-Ghazali Library | Al-Ghazali Library | Available to Loan | 03/01/2013 | Fas Fedility | 587.40 | HF5415.123 .C648 2007 | GHAZ13010338 | 03/01/2013 | 1/2 | 300.00 | 03/01/2013 | Open Shelf Books | |||||||
Library of Congress Classification | Al-Ghazali Library | Al-Ghazali Library | Available to Loan | 03/01/2013 | Fas Fedility | 587.40 | 1 | HF5415.123 .C648 2007 | GHAZ13010339 | 10/09/2024 | 2/2 | 300.00 | 03/01/2013 | Open Shelf Books | 22/04/2024 |