Integrated advertising, promotion & marketing communications / (Record no. 1445)

MARC details
000 -LEADER
fixed length control field 00809cam a22002658a 4500
001 - CONTROL NUMBER
control field 14084329
003 - CONTROL NUMBER IDENTIFIER
control field KPTM
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240422141144.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 050823s2007 nju 000 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2005053527
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780131866225
040 ## - CATALOGING SOURCE
Transcribing agency KPTM
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.123
Item number .C648 2007
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Clow, Kenneth E.
9 (RLIN) 1379
245 10 - TITLE STATEMENT
Title Integrated advertising, promotion & marketing communications /
Statement of responsibility, etc. Kenneth E. Clow, Donald Baack.
246 3# - VARYING FORM OF TITLE
Title proper/short title Integrated advertising, promotion, and marketing communications
250 ## - EDITION STATEMENT
Edition statement 3rd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Upper Saddle River, NJ :
Name of publisher, distributor, etc. Pearson Prentice Hall,
Date of publication, distribution, etc. 2007.
263 ## - PROJECTED PUBLICATION DATE
Projected publication date 0603
300 ## - PHYSICAL DESCRIPTION
Extent p. cm.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Communication in marketing
9 (RLIN) 7723
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising
9 (RLIN) 3409
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Baack, Donald.
9 (RLIN) 11296
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Open Shelf Books
Koha issues (borrowed), all copies 1
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Copy number Cost, replacement price Price effective from Koha item type Date last checked out
    Library of Congress Classification       Al-Ghazali Library Al-Ghazali Library Available to Loan 03/01/2013 Fas Fedility 587.40   HF5415.123 .C648 2007 GHAZ13010338 03/01/2013 1/2 300.00 03/01/2013 Open Shelf Books  
    Library of Congress Classification       Al-Ghazali Library Al-Ghazali Library Available to Loan 03/01/2013 Fas Fedility 587.40 1 HF5415.123 .C648 2007 GHAZ13010339 10/09/2024 2/2 300.00 03/01/2013 Open Shelf Books 22/04/2024