Strategic marketing : (Record no. 1436)

MARC details
000 -LEADER
fixed length control field 01075cam a2200301 a 4500
001 - CONTROL NUMBER
control field 16053162
003 - CONTROL NUMBER IDENTIFIER
control field KPTM
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20150318033845.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 100113s2010 enka b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2010001522
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780199556601
040 ## - CATALOGING SOURCE
Transcribing agency KPTM
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.135
Item number .W516 2010
084 ## - OTHER CLASSIFICATION NUMBER
Classification number QP 600
Number source rvk
084 ## - OTHER CLASSIFICATION NUMBER
Classification number QP 612
Number source rvk
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name West, Douglas C.
245 10 - TITLE STATEMENT
Title Strategic marketing :
Remainder of title creating competitive advantage /
Statement of responsibility, etc. Douglas West, John Ford, and Essam Ibrahim.
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Oxford ;
-- New York :
Name of publisher, distributor, etc. Oxford University Press,
Date of publication, distribution, etc. 2010.
300 ## - PHYSICAL DESCRIPTION
Extent xxvi, 585 p. :
Other physical details col. ill. ;
Dimensions 25 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Decision making.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Management.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Ford, John B.
Fuller form of name (John Battice),
Dates associated with a name 1949-
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Ibrahim, Essam.
856 ## - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="http://bvbm2.bib-bvb.de:8993/F?func=service&doc_library=BVB01&doc_number=018632019&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbm2.bib-bvb.de:8993/F?func=service&doc_library=BVB01&doc_number=018632019&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Public note Inhaltsverzeichnis
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Open Shelf Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Copy number Cost, replacement price Price effective from Koha item type
    Library of Congress Classification       ALGHAZALI LIBRARY ALGHAZALI LIBRARY Available to Loan 02/01/2013 Ilham Focus 87.20   HF5415.135 .W516 2010 GHAZ13010328 02/01/2013 1/3 100.00 02/01/2013 Open Shelf Books
    Library of Congress Classification       ALGHAZALI LIBRARY ALGHAZALI LIBRARY Available to Loan 02/01/2013 Ilham Focus 87.20   HF5415.135 .W516 2010 GHAZ13010329 02/01/2013 2/3 100.00 02/01/2013 Open Shelf Books
    Library of Congress Classification       ALGHAZALI LIBRARY ALGHAZALI LIBRARY Available to Loan 02/01/2013 Ilham Focus 87.20   HF5415.135 .W516 2010 GHAZ13010330 02/01/2013 3/3 100.00 02/01/2013 Open Shelf Books