Marketing communications : (Record no. 13824)

MARC details
000 -LEADER
fixed length control field 01041cam a22003498i 4500
001 - CONTROL NUMBER
control field 17668311
003 - CONTROL NUMBER IDENTIFIER
control field KPTM
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20151209150317.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 130321s2013 enk 000 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2013008384
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780273770541
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Transcribing agency DLC
Description conventions rda
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.123
Item number .F55 2013
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/02
Edition number 23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Fill, Chris.
245 10 - TITLE STATEMENT
Title Marketing communications :
Remainder of title brands, experiences and participation /
Statement of responsibility, etc. Chris Fill, University of Plymouth.
250 ## - EDITION STATEMENT
Edition statement Sixth edition.
263 ## - PROJECTED PUBLICATION DATE
Projected publication date 1305
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Harlow, England :
Name of producer, publisher, distributor, manufacturer Pearson,
Date of production, publication, distribution, manufacture, or copyright notice 2013.
300 ## - PHYSICAL DESCRIPTION
Extent 820pages.:
336 ## - CONTENT TYPE
Content type term text
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Source rdacarrier
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Communication in marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing channels.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Sales promotion.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Branding (Marketing)
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ecip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Open Shelf Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Library of Congress Classification       Al-Ghazali Library Al-Ghazali Library Available to Loan 24/11/2014 Ashe Enterprise 264.00   HF5415.123 .F55 2013 GHAZ15094547 09/12/2015 1/3 09/12/2015 Open Shelf Books
    Library of Congress Classification       Al-Ghazali Library Al-Ghazali Library Available to Loan   Raytheme 289.50   HF5415.123 .F55 2013 GHAZ15125224 09/12/2015 2/3 09/12/2015 Open Shelf Books
    Library of Congress Classification       Al-Ghazali Library Al-Ghazali Library Available to Loan 24/11/2015 Raytheme 289.50   HF5415.123 .F55 2013 GHAZ15125225 09/12/2015 3/3 09/12/2015 Open Shelf Books