The marketing plan : (Record no. 13593)
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000 -LEADER | |
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fixed length control field | 01748cam a2200301 a 4500 |
001 - CONTROL NUMBER | |
control field | 16464285 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | KPTM |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20241022115308.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 100917s2011 nyua b 001 0 eng |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
LC control number | 2010039115 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9780814416938 |
035 ## - SYSTEM CONTROL NUMBER | |
System control number | (OCoLC)ocn664519656 |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | DLC |
Transcribing agency | DLC |
Modifying agency | YDX |
-- | YDXCP |
-- | EYE |
-- | CDX |
-- | BWX |
-- | IAD |
-- | VP@ |
-- | TXBXL |
-- | DLC |
050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | HF5415 |
Item number | .L83 2011 |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8/02 |
Edition number | 22 |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Luther, William M. |
9 (RLIN) | 6440 |
245 14 - TITLE STATEMENT | |
Title | The marketing plan : |
Remainder of title | how to prepare and implement it / |
Statement of responsibility, etc. | William M. Luther. |
250 ## - EDITION STATEMENT | |
Edition statement | 4th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc. | New York : |
Name of publisher, distributor, etc. | AMACOM, |
Date of publication, distribution, etc. | c2011. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xi, 292 p. : |
Other physical details | ill. ; |
Dimensions | 23 cm. |
504 ## - BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc | Includes bibliographical references and index. |
505 0# - FORMATTED CONTENTS NOTE | |
Formatted contents note | The planning process -- Marketing management -- Market analysis -- Customer analysis -- Brand development -- Product/service plan -- Calculating your marketing communications budget -- Competitive analysis -- The advertising plan -- The sales promotion plan -- The public relations plan -- Sales plan : pricing -- Sales plan : future sales -- Customer service plan -- Maximizing high-potential accounts -- Internet plan -- Research plan -- Pulling the plan together -- Appendix A: marketing plan format -- Appendix B: advertising agencies -- Appendix C: sample businesses plan. |
520 ## - SUMMARY, ETC. | |
Summary, etc. | Now fully updated, the Fourth Edition of Luther's classic text will help businesses navigate the perilous new landscape of Web 2.0 business strategies, and guide them to develop a working marketing plan. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Marketing. |
9 (RLIN) | 638 |
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
a | 7 |
b | cbc |
c | orignew |
d | 1 |
e | ecip |
f | 20 |
g | y-gencatlg |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Library of Congress Classification |
Koha item type | Open Shelf Books |
Koha issues (borrowed), all copies | 1 |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Checked out | Date last seen | Date last checked out | Copy number | Price effective from | Koha item type |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Library of Congress Classification | Al-Ghazali Library | Al-Ghazali Library | Available to Loan | 01/08/2013 | Ashe | 76.80 | 1 | HF5415 .L83 2011 | GHAZ15104726 | 19/02/2025 | 22/10/2024 | 22/10/2024 | 1 | 16/10/2015 | Open Shelf Books |