Basic marketing : (Record no. 13311)

MARC details
000 -LEADER
fixed length control field 00775nam a22002177a 4500
003 - CONTROL NUMBER IDENTIFIER
control field KPTM
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230918083644.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 150819b xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781259060762
040 ## - CATALOGING SOURCE
Transcribing agency KPTM
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.13
Item number .P455 2014
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Perreault, William D , Jr.
9 (RLIN) 11799
245 ## - TITLE STATEMENT
Title Basic marketing :
Remainder of title a marketing strategy planning approach
Statement of responsibility, etc. William D Perreault, Jr.; Joseph P Cannon, (Assistant professor of marketing); E Jerome McCarthy
Medium 2014
250 ## - EDITION STATEMENT
Edition statement 19th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New York, NY :
Name of publisher, distributor, etc. McGraw-Hill Irwin,
Date of publication, distribution, etc. [2014]
300 ## - PHYSICAL DESCRIPTION
Extent xl, 725 pages : c
Other physical details olor illustrations ;
Dimensions 29 cm
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing --
General subdivision Management.
9 (RLIN) 1214
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Cannon, Joseph P
9 (RLIN) 11800
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name McCarthy, E Jerome
9 (RLIN) 11801
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Open Shelf Books
Koha issues (borrowed), all copies 1
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Date last checked out Copy number Price effective from Koha item type
    Library of Congress Classification       ALGHAZALI LIBRARY ALGHAZALI LIBRARY Available to Loan 08/10/2014 ASHE 94.80 1 HF5415.13 .P455 2014 GHAZ15084361 27/09/2023 18/09/2023 1 19/08/2015 Open Shelf Books