Basic marketing : (Record no. 1233)

MARC details
000 -LEADER
fixed length control field 00872cam a2200265 a 4500
001 - CONTROL NUMBER
control field 16418637
003 - CONTROL NUMBER IDENTIFIER
control field KPTM
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20150331102748.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 100816s2011 nyua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2010032240
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780073529950
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780073529950
040 ## - CATALOGING SOURCE
Transcribing agency KPTM
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.13
Item number .M369 2011
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Perreault, William D.
245 10 - TITLE STATEMENT
Title Basic marketing :
Remainder of title a marketing strategy planning approach /
Statement of responsibility, etc. William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy.
250 ## - EDITION STATEMENT
Edition statement 18th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New York :
Name of publisher, distributor, etc. McGraw-Hill/Irwin,
Date of publication, distribution, etc. c2011.
300 ## - PHYSICAL DESCRIPTION
Extent xxxix, 746, 30, 11 p. :
Other physical details ill. (some col.) ;
Dimensions 29 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and indexes.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Management.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Cannon, Joseph P.,
Titles and other words associated with a name Ph. D.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name McCarthy, E. Jerome
Fuller form of name (Edmund Jerome)
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Open Shelf Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Copy number Cost, replacement price Price effective from Koha item type Coded location qualifier Inventory number
    Library of Congress Classification       ALGHAZALI LIBRARY ALGHAZALI LIBRARY Available to Loan 08/10/2012 REFINE CONTOUR 712.00   HF5415.13 .M369 2011 GHAZ12100029 08/10/2012 2 25.00 08/10/2012 Open Shelf Books    
    Library of Congress Classification       ALGHAZALI LIBRARY ALGHAZALI LIBRARY Available to Loan 13/12/2013 Edu Resources 725.00   HF5415.13 .M369 2011 GHAZ13123499 13/12/2013 2   13/12/2013 Open Shelf Books Open Shelf 33406