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The strategy and tactics of pricing /

Nagle, Thomas T.

The strategy and tactics of pricing / Thomas T. Nagle, Reed K. Holden - 2nd ed - Englewood Cliffs, N.J. : Prentice Hall, 1995. - xiv. 409p. : ill. ; 24cm.

Includes index

ISBN: 9780136693765

Subjects--Topical Terms:
Pricing
Marketing --Decision making

LC Class. No.: HF5416.5 / .N149 1995

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