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Managing cultural difference :

Hoecklin, Lisa

Managing cultural difference : strategies for competitive advantage / Lisa Hoecklin - Wokingham, England : Addison-Wesley, 1995. - x. 158 p. : ill. ; 24cm.

Includes index

ISBN: 9780201427702

Subjects--Topical Terms:
International business enterprises --Management --Social aspects
Intercultural communication --Case studies
Competition, International--Social aspects--Case studies

LC Class. No.: HD62.4 / .H693 1995

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