Marketing Management:

Marketing Management: An Asian Perspective: 2012 Philip Kotler...[et al]. - 6th ed. - Singapore: Pearson, 2012 - xxviii,874[var.pagings].: ill,;

Includes Bibliographical References and Index

9789810687977


Product management
Marketing--Management
Branding (Marketing)

HF5415.15 / .M345 2012