Cases in marketing management and strategy :
Quelch, John A.
Cases in marketing management and strategy : an Asia-Pacific perspective / John A. Quelch, Siew Meng Leong, Swee Hoon Ang and Chin Tiong Tan. - Singapore ; Upper Saddle River, New Jersey : Prentice Hall, 1996. - xi. 507 p. : ill. ; 24cm.
9780135770573
Marketing--Case studies--Asia
Marketing --Management --Case studies--Asia
Marketing
HF5415.12.A8 / .Q387 1996
Cases in marketing management and strategy : an Asia-Pacific perspective / John A. Quelch, Siew Meng Leong, Swee Hoon Ang and Chin Tiong Tan. - Singapore ; Upper Saddle River, New Jersey : Prentice Hall, 1996. - xi. 507 p. : ill. ; 24cm.
9780135770573
Marketing--Case studies--Asia
Marketing --Management --Case studies--Asia
Marketing
HF5415.12.A8 / .Q387 1996