Marketing management :
Peter, J. Paul.
Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr. - 11th ed. - New York, NY : McGraw-Hill Irwin, c2013. - xvii, 796 p. : ill. (some col.) ; 27 cm.
Includes bibliographical references and index.
9780071315555
2012028086
Marketing--Management.
Marketing--Management--Case studies.
HF5415.13 / .P387 2013
658.8
Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr. - 11th ed. - New York, NY : McGraw-Hill Irwin, c2013. - xvii, 796 p. : ill. (some col.) ; 27 cm.
Includes bibliographical references and index.
9780071315555
2012028086
Marketing--Management.
Marketing--Management--Case studies.
HF5415.13 / .P387 2013
658.8