Brilliant PR :
Bussey, Cathy.
Brilliant PR : create a PR sensation, whatever your budget, whatever your business / Cathy Bussey. - Harlow, England ; New York : Prentice Hall, 2011. - xii, 154 p. ; 22 cm.
Includes index.
What is PR? -- Where to start -- Understanding the media -- Pitching -- Your online presence -- Social networking -- Creating a campaign -- Crisis management -- The next steps.
9780273746584 (pbk.)
2011007574
Public relations
HM1221 / .B981 2011
Brilliant PR : create a PR sensation, whatever your budget, whatever your business / Cathy Bussey. - Harlow, England ; New York : Prentice Hall, 2011. - xii, 154 p. ; 22 cm.
Includes index.
What is PR? -- Where to start -- Understanding the media -- Pitching -- Your online presence -- Social networking -- Creating a campaign -- Crisis management -- The next steps.
9780273746584 (pbk.)
2011007574
Public relations
HM1221 / .B981 2011