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Strategic marketing /

Mooradian, Todd A.

Strategic marketing / Todd A. Mooradian, Kurt Matzler, Lawrence J. Ring. - Boston, MA : Pearson Prentice Hall, c2012. - xxiv, 384 p. : ill. ; 24 cm.

Includes bibliographical references and index.

ISBN: 9780136028048 9780137136971 0136028047

LCCN: 2010020497

Subjects--Topical Terms:
Marketing--Management.
Strategic planning

LC Class. No.: HF5415.13 / .M819 2012

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