Consumer behavior & marketing strategy /

Peter, J. Paul.

Consumer behavior & marketing strategy / 2010 J. Paul Peter, Jerry C. Olson - 9th ed. - New York : McGraw-Hill Irwin, c2010. - xix, 554 p. : ill. ; 27 cm.

Includes bibliographical references and index.

9780071267816

2009039009


Consumer behavior.
Market surveys
Consumers----Research

HF5415.3 / .P478 2010