Consumer behavior & marketing strategy /
Peter, J. Paul.
Consumer behavior & marketing strategy / 2010 J. Paul Peter, Jerry C. Olson - 9th ed. - New York : McGraw-Hill Irwin, c2010. - xix, 554 p. : ill. ; 27 cm.
Includes bibliographical references and index.
9780071267816
2009039009
Consumer behavior.
Market surveys
Consumers----Research
HF5415.3 / .P478 2010
Consumer behavior & marketing strategy / 2010 J. Paul Peter, Jerry C. Olson - 9th ed. - New York : McGraw-Hill Irwin, c2010. - xix, 554 p. : ill. ; 27 cm.
Includes bibliographical references and index.
9780071267816
2009039009
Consumer behavior.
Market surveys
Consumers----Research
HF5415.3 / .P478 2010