Normal view MARC view ISBD view

Manager's guide to marketing, advertising, and publicity /

Callen, Barry.

Manager's guide to marketing, advertising, and publicity / Marketing, advertising, and publicity Barry Callen. - New York : McGraw Hill, c2010. - xviii, 250 p. : ill. ; 23 cm. - Briefcase books . - Briefcase book. .

Includes index.

ISBN: 9780071627962 (pbk.) 9780071627962

LCCN: 2010655090

Subjects--Topical Terms:
Marketing
Advertising
Publicity.

LC Class. No.: HF5415 / .C157 2010

Print
Add to your cart (remove)
Send to device
Save record
BIBTEX MARC (non-Unicode/MARC-8) MARCXML MODS (XML) RIS MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard)
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)