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Modern marketing research :

Feinberg, Fred M.

Modern marketing research : concepts, methods, and cases / Fred M. Feinberg, Thomas C. Kinnear, James R. Taylor. - 2nd Ed. International ed - South Western, OH : Cengage, 2012. - 689 p. : 28 cm.

ISBN: 9781133191025 9781133188957

LCCN: 2012930780

Subjects--Topical Terms:
Marketing research.
Marketing --Management.

LC Class. No.: HF5415.2 / .F299 2013

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