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Global marketing management /

Kotabe, Masaaki

Global marketing management / Masaaki Kotabe, Kristiaan Helsen - 5th ed. (International version) - New York : John Wiley & Sons, 2010 - 717 p.: ill. ; 28 cm + 1 CD ROM

ISBN: 9780470505748

Subjects--Topical Terms:
Export marketing --Management
International business enterprises --Management

LC Class. No.: HF1416 / .K871 2010

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