Principles of marketing /
Principles of marketing /
Philip Kotler ... [et al.].
- 4th ed.
- Harlow, England ; New York : Prentice Hall, 2009.
- 627 p. : col. ill. ; 28 cm.
Edition for U.S. published under: Principles of marketing / Philip Kotler, Gary Armstrong. 7th ed., c1996. "The European edition ... offers significant changes"--Pref.
Includes bibliographical references and index.
9781442500419
2004269767
Marketing
HF5415 / .K874 2009
Edition for U.S. published under: Principles of marketing / Philip Kotler, Gary Armstrong. 7th ed., c1996. "The European edition ... offers significant changes"--Pref.
Includes bibliographical references and index.
9781442500419
2004269767
Marketing
HF5415 / .K874 2009