Principles of marketing /

Principles of marketing / Philip Kotler ... [et al.]. - 4th ed. - Harlow, England ; New York : Prentice Hall, 2009. - 627 p. : col. ill. ; 28 cm.

Edition for U.S. published under: Principles of marketing / Philip Kotler, Gary Armstrong. 7th ed., c1996. "The European edition ... offers significant changes"--Pref.

Includes bibliographical references and index.

9781442500419

2004269767


Marketing

HF5415 / .K874 2009