Discovery-driven growth :

McGrath, Rita Gunther.

Discovery-driven growth : a breakthrough process to reduce risk and seize opportunity / Rita Gunther McGrath, Ian C. MacMillan. - Boston, Mass. : Harvard Business Press, c2009. - vi, 249 p. : ill. ; 25 cm.

Includes bibliographical references (p. 227-235) and index.

Driving corporate growth with the right disciplines -- Creating your growth framework -- Aligning the organization for growth -- Designing specific growth initiatives -- Designing the business model architecture -- Creating reverse financials and the assumption checklist -- Actively managing and redirecting projects -- Practicing the necessary art of disengagement -- Implementing discovery-driven growth -- Sustaining discovery-driven growth.

9781591396857

2008041024


Corporations--Growth--Management.
Organizational effectiveness
Strategic planning

HD2746 / .M145 2009