The marketing century :

The marketing century : how marketing drives business and shapes society : The Chartered Institute of Marketing / edited by Jeremy Kourdi. - Chichester : Wiley, 2011. - 272 p. : ill. ; 23 cm.

Includes bibliographical references and index.

9780470660157

2011414242


Chartered Institute of Marketing--History.


Marketing--History.

HF5415 / .M298 2011