The marketing century :
The marketing century : how marketing drives business and shapes society : The Chartered Institute of Marketing /
edited by Jeremy Kourdi.
- Chichester : Wiley, 2011.
- 272 p. : ill. ; 23 cm.
Includes bibliographical references and index.
9780470660157
2011414242
Chartered Institute of Marketing--History.
Marketing--History.
HF5415 / .M298 2011
Includes bibliographical references and index.
9780470660157
2011414242
Chartered Institute of Marketing--History.
Marketing--History.
HF5415 / .M298 2011