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Advertising and promotion : an integrated marketing communications perspective /

Belch, George E.

Advertising and promotion : an integrated marketing communications perspective / George E. Belch and Michael A. Belch. - Thirteenth edition. - New York : McGraw-Hill LLC, 2024. - xxxi. 759 pages : colour illustrations ; 28 cm.

Includes bibliographical references and index.

ISBN: 9781266090608

Subjects--Topical Terms:
Advertising.
Sales promotion.
Communication in marketing.

LC Class. No.: HF5823 / .B425 2024

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