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Consumer behavior : building marketing strategy /

Mothersbaugh, David L.

Consumer behavior : building marketing strategy / David L. Mothersbaugh, Susan Bardi Kleiser and Del I. Hawkins. - Fifteenth edition. - New York : McGraw-Hill LLC, 2024. - xxiii. 824 pages : colour illustrations ; 26 cm.

Includes bibliographical references and index.

ISBN: 9781266114762

Subjects--Topical Terms:
Consumer behavior.

LC Class. No.: HF5415.32 / .M917 2024

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