Consumer behaviour/
Putit, Lennora
Consumer behaviour/ Lennora Putit, Kenny Teoh Guan Cheng. - 2nd edition. - Subang Jaya, Selangor : SJ Learning, 2024. - xiv. 162 pages : colour illustrations ; 26 cm.
Includes bibliographical references and index.
9789672711155
Consumer behavior.
Marketing research.
HF5415.32 / .P988 2024
Consumer behaviour/ Lennora Putit, Kenny Teoh Guan Cheng. - 2nd edition. - Subang Jaya, Selangor : SJ Learning, 2024. - xiv. 162 pages : colour illustrations ; 26 cm.
Includes bibliographical references and index.
9789672711155
Consumer behavior.
Marketing research.
HF5415.32 / .P988 2024