Consumer behaviour/

Putit, Lennora

Consumer behaviour/ Lennora Putit, Kenny Teoh Guan Cheng. - 2nd edition. - Subang Jaya, Selangor : SJ Learning, 2024. - xiv. 162 pages : colour illustrations ; 26 cm.

Includes bibliographical references and index.

9789672711155


Consumer behavior.
Marketing research.

HF5415.32 / .P988 2024