Introduction to sport marketing /

Smith, Aaron C.T.

Introduction to sport marketing / Aaron C.T. Smith, Constantino Starvros, James Skinner, Andrea N. Geurin, and Lauren M. Burch. - Third edition. - New York : Routledge, 2024. - 409 pages : colour illustrations ; 25 cm. - Sport management series. .

Includes bibliographical references and index.

9781032488943


Sports--Marketing.
Sports--Economic aspects.
Sports--Marketing--Handbooks, manuals, etc.

GV716 / .S639 2024