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Digital and social media marketing : emerging applications and theoretical development /

Digital and social media marketing : emerging applications and theoretical development / Nripendra P. Rana, Emma L. Slade, Ganesh P. Sahu, Hatice Kizgin, Nitish Singh, Bidit Dey, Anabel Gutierrez, and Yogesh K. Dwivedi - New York : Springer International Publishing AG, 2019. - xv. 339 pages : illustration ; 24 cm.

Includes bibliographical references and index.

ISBN: 9783030243739 9783030243746 eBook

Subjects--Topical Terms:
Internet marketing.
Telemarketing.

LC Class. No.: HF5415.1265 / .D571 2019

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