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Consumer behavior /

Schiffman, Leon G.

Consumer behavior / Leon G. Schiffman and Joe Wisenblit. - Twelfth edition. - Harlow, England : Pearson, 2019. - 508 pages : colour illustration ; 28 cm.

includes bibliographical references and index.

ISBN: 9781292269245

Subjects--Topical Terms:
Consumer behavior.
Consumers--Psychology.

LC Class. No.: HF5415.32 / .S291 2019

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